alsamah
AlSamah is a heritage Iraqi brand specializing in socks, pantyhose, leggings, and everyday essentials for the family. With roots dating back to 1950s Baghdad, AlSamah began as a specialized socks factory in Al-Tobchi district
Since then, AlSamah has remained a familiar name in the Iraqi market and one of the recognized brands in its category. In the late 1990s, the brand was revived and developed as part of the Allawi Group portfolio, preserving its heritage and reputation while evolving to meet the needs of the modern Iraqi family
Today, AlSamah continues its journey as a brand that combines Iraqi heritage, continuous development, and the practical quality customers rely on in their everyday lives
Our Story
AlSamah’s story began in Baghdad in the 1950s, as a factory specialized in producing socks. At the time, the Iraqi market was home to several well-known local socks brands, many of which gradually disappeared over the years
AlSamah, however, remained associated with the everyday products trusted by Iraqi families. In the late 1990s, the brand returned with renewed strength after being revived and developed
Since then, AlSamah’s mission has gone beyond preserving a historic name. It has focused on developing the brand to keep pace with market changes, material innovation, evolving lifestyles, and customer expectations for comfort, durability, proper fit, and accessible pricing
70+
Years
Legacy dating back to the 1950s
600+
products
Across women’s, men’s, and kids' collections
5000+
Sales points
Available through a wide network of points of sale across Iraq, from north to south
Our Experience
AlSamah’s experience goes beyond the heritage of its name. It is built on a genuine understanding of what Iraqi customers need in their everyday products
We understand that everyday products must be comfortable, practical, properly fitted, durable, and accessible for repeated use. That is why we continuously develop products designed for daily life — whether at home, at work, at school, for special occasions, or for long hours of wear throughout the day
Every product we offer goes through a considered development process — from selecting the concept and studying the materials, to defining the sizing, developing the technical details, and testing the product before it reaches our customers
Developing detailed product tech packs based on precise requirements and accurate measurements
Testing samples before approval, with input from specialists throughout the development and inspection process
Conducting the necessary laboratory tests to ensure compliance with product specifications
Listening to customer feedback after real use
دراسة المواد المناسبة لكل نوع منتج
Improving products based on the actual experience of the customers who use them
Our Mission
At AlSamah, our mission is to provide trusted everyday essentials for the Iraqi family — combining comfort, quality, proper fit, and fair pricing, while preserving the legacy of an Iraqi brand that began in Baghdad and continues to evolve with the needs of today’s market
Quality
Carefully developed products, made with selected materials and continuously tested before approval
Comfort
Practical designs and accurate sizing made to suit everyday use for women, men, and kids
Elegance
Modern details and diverse options made to suit different tastes and occasions.
From Baghdad, the story began. Today, AlSamah continues to serve customers across all governorates of Iraq with products designed to become part of every family’s everyday life
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